LATEST: Liverpool to swap Nike for Adidas in new kit supply deal Jonathan Rest

it emerged it was likely to be replaced by Nike upon the expiry of its deal with Liverpool at the end of the 2019-20 season. The brand claimed the club was refusing to honour a renewal clause that meant the pair’s agreement should be extended.

In his ruling, Justice Teare, the judge at the High Court in London, cited the status of rival brand Nike’s associated athletes and influencers, such as LeBron James, Serena Williams and Drake, as a key factor in his judgment that New Balance could not match the terms of Liverpool’s proposed deal with Nike.

Also in the Premier League, Adidas has a long-term deal in place with Arsenal, kits out Fulham and Nottingham Forest, and will have Aston Villa and Newcastle United in its portfolio from 2024-25, with both clubs changing from Castore.

Nike’s other Premier League clubs at present are Chelsea, Tottenham Hotspur and Brighton & Hove Albion

Add a Comment

Your email address will not be published. Required fields are marked *